About Brands
Read my thesis project for the Masters in Graphic Communications Management & Technology program at New York University. In this paper, I do a post-mortem on the most recent branding effort for Mexico City. Download PDF
Special thanks to:
Juan Carlos Fernandez, Principal & Creative Director at Ideograma in Mexico
Gustavo Stecher, Principal & Creative Director at ImagenHB in Argentina
Sebastian Guerrini, PhD, Brand Identity Consultant in Argentina
Manuel Araneda, Designer, Brand Identity Consultant & Author, Principal of DesignioDesign in Chile
Agustin Garza, Founder and Creative Director of Garza Group in Los Angeles, CA
Enjoy.