Luis M. Rodriguez
CREATIVE DIRECTOR | ART + COPY
Repositioning Arizona State as a Global Innovation Powerhouse
I led the creative team for a global assignment geared at introducing ASU to prospective Chinese students in an effort to generate interest and applications to study abroad in the United States. Ogilvy won this pitch, combining teams in Los Angeles, Mumbai, Shanghai and Beijing collaborating seamlessly to develop a brand and media strategy, as well as a cohesive creative platform.
A Brighter Life, A Better Future
The world has never been more competitive and dynamic, we not only need the best education, but also we need to be trained on the skills to continue learning far beyond our degrees. Choosing the right university that will deliver the right training and guidance is important, but choosing a university that will allow us to become masters at learning is even more. I worked directly with my counterparts in Shanghai and Beijing to ensure that the story, messaging and context was applied to local creative.
