Luis M. Rodriguez

Creating Consumer-Style Content for the C-Suite

BMC is a global IT management provider focused on making business teams more efficient and nimble through flexible tech solutions. For companies all over the world, switching providers represents a daunting investment with significant risks. We developed a new content marketing program with a focus on telling compelling stories centered around the future of work. With the ultimate goal of driving qualified leads, our program was integrated to a sophisticated CRM platform that incorporated white papers, SlideShare decks, thought leadership activities and a podcast produced in partnership with global business influencer Brian Solis.

The Future of the Workplace is not a Place

The digital workplace means different things to different people. So we provided a new definition. A digital workplace provides employees with access to all of the information and tools they need to be productive and meet a broad array of goals. Our approach was to explore what tools, platforms and solutions they need to put in place to transform their business.