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Luis M. Rodriguez

SENIOR CREATIVE DIRECTOR

  • Work
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  • About
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Connecting Science and Innovation with Entertainment.

I worked with DuPont to establish a cohesive, scalable content engine that expanded across key narratives and connected the brand to innovative and modern science stories.

DuPont Science: Future Forward

DuPont’s strength in a wide variety of products across Agriculture & Nutrition, Bio-Based Industrials, and Advanced Materials, uniquely positions the brand to solve challenges at a global scale. It’s this “future forward” thinking that is the basis of the DuPont story platform. DuPont doesn’t just believe in solving the world’s greatest challenges, we have the tools to do it.

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Highlights

260+ Creative Assets: illustrations, typographic posters, infographics, animated GIFs, videos, collages, carousels

130+ Long-Form Stories: Food security, sustainability, energy innovation, smart cities, women in STEM, agriculture education, managed economic growth.

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© 2025 Luis M. Rodriguez