Luis M. Rodriguez

The Thrill of Gaming Lies Within

Gamers care about what’s inside of their rig almost as much if not more than what’s outside. When Lenovo launched it’s new series of gaming computers, we developed a strategy to tease at the launch via Instagram videos.

This creative platform was expressed in series of teaser videos inspired by top gaming themes, as well as several "Iron-Man" style schematic videos that allowed audiences to get a glimpse at the inside of the machines.