Luis M. Rodriguez

Introducing Lenovo YOGA as a Powerful Creativity Tool

In today’s world, young creatives and creators no longer have to be tethered to their desks or offices. I worked with Lenovo to bring this insight to life as a way to showcase the unprecedented flexibility and design of YOGA devices.

We developed a series of engaging social and content campaigns that told the stories relevant to creative professionals. For example, a fashion and style blogger, a music producer, a travel influencer and a start-up CEO.

We showcased YOGA devices in fresh, innovative ways like feed-stopping stereoscopic animated GIFs shot as first person POV, reinforcing the story of creativity, hustle and entrepreneurship.