Luis M. Rodriguez
CREATIVE DIRECTOR | ART + COPY
Tech keeps evolving to make home life easier, but our expectations for moms haven’t changed much.
Almost everything in our homes has evolved, improved and changed for the better but let's face it; women and specially moms today are facing some pretty outdated expectations. Life at home it's about making it work but also it's about making things around you work for you. It is about solving problems every single day for our kids, our family and ourselves-- and the way we solve them feels less like Martha Stewart perfection and more like Bear Grylls survival hacks. It's about time we shed these stereotypes, expectations and pressures. It’s time to get real.
#RealMomLife
I developed a creative platform to celebrate the imperfections of family life while empowering moms to be more honest in a collection of social videos, promoted content, paid and earned media with the help of Instagram's realest mom: Busy Philipps.
Campaign Results
3.2M views within 10 days
13M+ video impressions
300% increase in website traffic
44% increase in brand awareness (vs. key competitors)
Results
3.2 million views within 10 days
13 million+ video impressions
650 million+ media and PR impressions with
unique coverage on Elle, Real Simple, InStyle,
People, and more
300% increase in website traffic
44% increase in brand awareness (vs. Samsung)