We worked with Moen to develop a campaign aimed at putting their next generation of smart products front and center. The insight being that remote work and the “lockdown” lifestyle had turned our audience’s attention to home projects—turning garages into studios, spare bedrooms into offices and basements into gyms. The challenge was that while our audience looked for ideas to make their home special, some projects perceived as non-essential or a “luxury” lacked urgency.
The solution was a campaign that positioned this moment as more than just upgrading products or appliances. It’s about upgrading experiences at home. It’s not just about being occupied or entertained. It’s about staying productive, investing in physical and mental well being, being connected and safe—all using intuitive and personalized technology.
THIS is the moment to upgrade to MOEN’s water enhancing technologies because when you make your home experiences better, you’re making life better.