Luis M. Rodriguez

Getting a Healthy Night’s Sleep with a Little Help from William Shatner

For nearly all CPAP users, getting a deep, restful night’s sleep can be a life-changing experience. But far too often, this feeling is short-lived because of illnesses caused by a dirty CPAP. Nobody understands this better than legendary actor William Shatner. As a long-time CPAP user, he is not shy about sharing how his CPAP machine saved his life.

We developed a campaign to spread the word about SoClean in new ways that only he can: not just sharing his story but communicating the importance of cleaning your CPA machine. And of course, in his own signature style, William will be ready to go to any lengths necessary to share the good news. We thought of him like the “Caine from Kung-Fu” of CPAP users: always there to help, even if it calls for sneaking in someone’s home for an impromptu sleepover or sharing cleaning advice in the bathroom.