Luis M. Rodriguez
CREATIVE DIRECTOR | ART + COPY
Developing a creative platform to grow with TaskRabbit
Recently acquired by IKEA, TaskRabbit needed help finding a single, powerful message that introduced the brand to new audiences and positioned it as the ultimate tool to get home tasks and repairs done.
The brief focused on a core audience of working families (primarily women) balancing multiple priorities at home, managing the stress of work, kids, house repairs and more. For many families, life is difficult and stressful already -- but all that is amplified by nagging tasks and chores that almost gain a life of their own the longer they sit there.
The Solution
We developed a simple, potent idea for the campaign: “Do Away With To-Do”.
This concept is focused solely on selling the problem and seamlessly pairing TaskRabbit as the intuitive solution. The campaign included pre-roll and social video spots, content, partner activations and OOH.
