Luis M. Rodriguez
CREATIVE DIRECTOR | ART + COPY
Making Fiji Feel Closer Than Ever
One of the biggest challenges with tourism marketing is that individual travel locations are difficult to differentiate. In addition, considerations like distance between key markets plays a big role in preference.
I worked on developing a simple premise: bring to life Fiji experiences while making our audience feel like they are already there.
So incredible, it feels unreal.
To launch the west-coast campaign targeting cities like San Francisco and Los Angeles, I created a platform that allowed us to communicate the beauty of Fiji using tech and internet culture as context. We developed creative for a variety of campaign touch points including highly targeted OOH, content, GIFs and pre-roll video spots.
