Luis M. Rodriguez

CREATIVE DIRECTOR | ART + COPY

Wireless tech has completely transformed our world... but what happens when we can't access it?

When Wilson Electronics relaunch of its weBoost brand, I developed the creative platform for the brand. The biggest challenge is that you can't see cell phone reception, and you only notice it when it's gone.

In addition, I helped redefine the vision and promise of a trusted legacy brand, and positioning as the best solution for a problem affecting millions of people everyday.

Seize the Bar

Seize the Bar is about empowering people to take control of a problem we think we can't resolve. It is about fixing annoying dead spots once and for all. It is about safety, connectivity and communication. This creative platform supported the wide variety of marketing efforts in the campaign, while giving our voice personality and relevance.

Hacking Cell Phone Reception

I developed a concept with YouTube creator Grant Thompson, to bring to life the mission of the brand -- through a video showcasing better cell phone reception hacks. Simultaneously, we created a supporting mechanism for Grant’s video that included synchronized paid social spend on key networks, YouTube pre-roll and re-targeting, as well as a media outreach push in trade and tech outlets.

Results

4.1 Million Views
43K likes
2.3K comments
Delivered WeBoost’s single highest day for web traffic ever
216% increase in organic FB share engagement
122% increase in Twitter reach
245% increase in organic Twitter mentions

Building the Ultimate Dead Zone... on the CES Floor

We all experience dead zones, but can't quite see them -- so I pitched WeBoost to built a giant Faraday room right on the floor of CES. This giant dead zone proved to be an incredibly effective way to demonstrate their products and earn media attention.

Highlights

35M earned media impressions: 20 original pieces, 35 reposts and 14 press release pick-ups
9.3M social impressions: 1,357 mentions across 1,267 posts with 98% positive net sentiment